NEW YORK--(BUSINESS WIRE)--Samsung Telecommunications America (Samsung Mobile)1 the No.1 mobile phone provider in the U.S.2, broke the Guinness World Records success for the largest game of dodgeball at The 69th Regiment Armory in New York City. The athletic event was organized to help celebrate the recent launch of the Samsung Reality™ on the Verizon Wireless network.
On Wednesday, May 12, 2010, 712 players from the New York Tri-State area were armed with 600 dodgeballs to compete in this record-setting game. The previous record of 450 dodgeball contestants was crushed as the blue team and yellow team hurled the rubber balls back and forth at each other until one team emerged triumphant. After hundreds of players were pelted with dodgeballs and eliminated from the game, the blue team claimed victory. Ten players from the winning blue team were selected by raffle and they, along with the last man standing on the yellow team, received new Samsung Reality phones for their athletic skills and bravery. All of the game’s players received scratch cards with the opportunity to win Reality phones and gift cards, and t-shirts to commemorate their participation in the record-breaking attempt. Additionally, Samsung Mobile donated the dodgeballs used in the game to the Boys and Girls Club of Manhattan and Covenant House of New York.
Samsung Mobile’s effort to break the world record to host the world’s largest dodgeball game created a unique and unexpected way to engage consumers about the April launch of the Samsung Reality. With easy access to social networking through the Communities widget, multiple photo upload points, and threaded messaging—the Samsung Reality gives users all the tools they need to tell their true story. Dodgeball game participants were able to use the Samsung Reality before, during and after the event to text, take pictures and share the story of how they became a part of history.
“The Samsung Reality’s Communities widget allows users to quickly and easily update their favorite social networking sites, post pictures and upload videos to YouTube™,” said Paul Golden, chief marketing officer of Samsung Mobile. “Samsung Mobile looks for creative ways to connect with consumers and educate them about our mobile devices. It was incredible to see hundreds of people come together for a chance at making dodgeball history. We’re proud that Samsung and the Reality handset could be part of this event.”
To promote the dodgeball game and attract players, Samsung Mobile deployed street teams on-the-ground in NYC from April 19 to May 12. The game was also promoted virally through social media channels, as well as through street activation using flyers and posters to generate excitement for the event. Street teams encouraged NYC consumers to visit the Samsung Mobile Reality Facebook page to find out the secret location of the dodgeball game.
“Guinness World Records is happy to confirm that Samsung Mobile set a new record for the largest game of dodgeball, with 712 players, on May 12, 2010,” said Amanda Mochan, Guinness World Records adjudication executive. “We applaud all of the hard work and dedication that went into making this event a success.”
Samsung Mobile captured photos and videos of players during the game, which were uploaded to the Samsung Reality Facebook page, using the handset’s Communities widget, to further build a sense of engagement, while highlight the phone key social networking feature. In addition, Samsung Mobile used Twitter to communicate to attendees before, during and after the event using the hashtag #DodgeThis, to generate excitement, gather testimonials and bring full-circle the social media positioning of the phone.
On Wednesday, May 12, 2010, 712 players from the New York Tri-State area were armed with 600 dodgeballs to compete in this record-setting game. The previous record of 450 dodgeball contestants was crushed as the blue team and yellow team hurled the rubber balls back and forth at each other until one team emerged triumphant. After hundreds of players were pelted with dodgeballs and eliminated from the game, the blue team claimed victory. Ten players from the winning blue team were selected by raffle and they, along with the last man standing on the yellow team, received new Samsung Reality phones for their athletic skills and bravery. All of the game’s players received scratch cards with the opportunity to win Reality phones and gift cards, and t-shirts to commemorate their participation in the record-breaking attempt. Additionally, Samsung Mobile donated the dodgeballs used in the game to the Boys and Girls Club of Manhattan and Covenant House of New York.
Samsung Mobile’s effort to break the world record to host the world’s largest dodgeball game created a unique and unexpected way to engage consumers about the April launch of the Samsung Reality. With easy access to social networking through the Communities widget, multiple photo upload points, and threaded messaging—the Samsung Reality gives users all the tools they need to tell their true story. Dodgeball game participants were able to use the Samsung Reality before, during and after the event to text, take pictures and share the story of how they became a part of history.
“The Samsung Reality’s Communities widget allows users to quickly and easily update their favorite social networking sites, post pictures and upload videos to YouTube™,” said Paul Golden, chief marketing officer of Samsung Mobile. “Samsung Mobile looks for creative ways to connect with consumers and educate them about our mobile devices. It was incredible to see hundreds of people come together for a chance at making dodgeball history. We’re proud that Samsung and the Reality handset could be part of this event.”
To promote the dodgeball game and attract players, Samsung Mobile deployed street teams on-the-ground in NYC from April 19 to May 12. The game was also promoted virally through social media channels, as well as through street activation using flyers and posters to generate excitement for the event. Street teams encouraged NYC consumers to visit the Samsung Mobile Reality Facebook page to find out the secret location of the dodgeball game.
“Guinness World Records is happy to confirm that Samsung Mobile set a new record for the largest game of dodgeball, with 712 players, on May 12, 2010,” said Amanda Mochan, Guinness World Records adjudication executive. “We applaud all of the hard work and dedication that went into making this event a success.”
Samsung Mobile captured photos and videos of players during the game, which were uploaded to the Samsung Reality Facebook page, using the handset’s Communities widget, to further build a sense of engagement, while highlight the phone key social networking feature. In addition, Samsung Mobile used Twitter to communicate to attendees before, during and after the event using the hashtag #DodgeThis, to generate excitement, gather testimonials and bring full-circle the social media positioning of the phone.
source:businesswire.com
