India is a key market with regards to soccer viewership and huge fan following as compared to other South Asian nations, FIFA President Sepp Blatter said today.
"I am pleasantly surprised with the great interest in soccer in a cricket crazy nation like India," Blatter said adding that the glory of the soccer world cup has transcended, like in other countries, over the language and sport barriers in India.
"The special effort to telecast the 2006 FIFA world cup in Hindi will give further boost to the viewership," Blatter said in an official release by ESPN-STAR Sports, the official broadcaster of the event beginning in Germany from Friday.
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