World's Largest Lite Brite Picture Guinness Record set by ASICS Shoe Company

ASICS, best known as an athletic shoe company, debuted "The World's Largest Lite-Brite Picture" at a special VIP event at Splashlight Studios in New York City last night. Guinness World Records® representative, Danny Girton, Jr., authenticated the masterpiece earlier in the day and presented ASICS with a certificate validating the record during the official launch party on October 7.

The exclusive party hosted key culture influencers, media, representatives from Hasbro and an official Guinness World Records judge. The packed studio had 400 people in attendance where guests were fascinated by the giant Lite-Brite, played with personal sized Lite-Brite's and danced to musical performances by Kid Sister, Flosstradamus and DJ 24Court.

Lite-Brite, an iconic electric toy introduced in 1967 by Hasbro, has allowed millions to create lighted picture artworks by placing colorful pegs into paper templates placed on a lighted background.

The former Guinness World Record for the Largest Lite-Brite Picture measured 4 ft. 9.25 in. by 9 ft. 9.5 in. and was constructed with 124,418 pegs. The new ASICS masterpiece features the Gel-Lyte III shoe from the ASICS Sportstyle collection. It is illuminated over an 11 ft. by 15 ft canvas and has more than 300,000 original-sized pegs.

ASICS' massive Lite-Brite will now begin its national tour, traveling across the country for the next five months to major music events and designer footwear boutiques, offering an up-close view of pop art history.

ASICS' Gel-Lyte III has been a featured style for edgy artist collaborations and is part of its sport fusion category, Sportstyle. It is available at Foot Locker, Urban Outfitters and specialty footwear boutiques, such as Sportie LA and David Z.

Top 10 Weird World Records

Top 10 Weird Guinness World Records

1) Largest collection of traffic cones

David Morgan from Burford, Oxfordshire has collected 137 different types of cone - two-thirds of the designs ever made.

2) Most fingers and toes on a living person

Two Indians share the records with 25 digits each. Both Pranamya Menaria and Devendra Harne have 12 fingers and 13 toes, as a result of rare congenital abnormality.

3) Loudest burp

Paul Hunn of from Enfield, north London, recorded a burp of 104.9 decibels - about as loud as a pneumatic drill - to claim the record in 2004. Mr Hunn said he trained by eating curries and kebabs and drinking fizzy drinks.

4) Most live rattlesnakes held in the mouth
Jackie Bibby, aka The Texas snake Man, held 10 rattlesnakes by their tails in his mouth - without assistance - in New York last year. Bibby also holds three other snake-related records: most snakes sat with in a bathtub (81), most snakes shared a sleeping bag with (109), and fastest person to put 10 snakes in a sack (17.11 secs).

5) Most cockroaches eaten

Ken Edwards of Glossop, Derbyshire, England ate 36 cockroaches in one minute on the set of The Big Breakfast on March 5, 2001. Swallowing cockroaches is "like having an anaesthetic at the back of the throat," because of the scent they emit to ward off predators, he says.

6) Most Ferrero Rocher chocolates eaten in one minute

Reuben Williams unwrapped and ate five Ferrero Rocher chocolates in one minute at De Hems in Soho, London in November 2007.

7) Heaviest car balanced on the head

John Evans balanced a 159.6 kg (352 lb) Mini on his head for 33 seconds at The London Studios on May 24, 1999. Evans is a professional 'head balancer', but until then had tended to stick to lighter loads like people, books and beers. On his website he claims to be the holder of no less than thirty World Records in eleven different categories.

8) Largest disco ball

The largest mirrored disco ball measures 7.35 m (24 ft 1.3 in) in diameter and was made by Raf Frateur of Frateur Events. The ball - which boasts no less than 80.000 small mirrors and is turned by a built-in motor - was displayed during a party at the club "Studio 54" in Antwerp, Belgium, on July 20, 2007.

9) Largest collection of aeroplane sick bags
Niek Vermeulen, a marketing and investment consultant from the Netherlands, has 5,180 sickness bags from 1,003 different airlines. He started his collection in the 1970s.

10) Longest leg hair

Medical student Wesley Pemberton had the world's longest leg hair which measured 5 in (12.7 cm) in Tyler, Texas, United States on August 10, 2007. He now conditions the hair to make sure it stays in good condition.