Riding on their design expertise and urge for continuous product innovation, Tanishq , India 's largest branded jewellery retail chain, on Wednesday launched the world's smallest Bhagwad Gita in the form of a pendant. The pendant with Bhagwad Gita inscribed can be seen under a 20X microscope and can be read under a 200X microscope. All the 18 chapters of Bhagwad Gita are inscripted in 24K gold on a 1 cm sq. tablet, which is developed into a pendant. This 22K gold pendant is available in 6 variants. The Gita Pendant will be available at select Tanishq outlets across the country.
On the launching of their new product, Vice President of Tanishq Sandeep Kulhalli said: “We at Tanishq always aim to offer the best and unique products with innovative and contemporary designs. This year on the occasion of Akshaya Trithiya we are offering this auspicious Bhagwad Gita Pendant for our valued customers. We are confident that this auspicious piece of jewellery will be one of the prized possessions for our consumers”.
With the launch of this pendant, Tanishq also has entered the “Nano” race by offering product that is designed using Nano technology.
Professor Pawan Sinha from Massachusetts Institute of Technology (MIT), USA , has created this Bhagwad Gita tablet. He has patented the technology.
Sinha holds a Limca Book of Records for creating the smallest Bible (1/4th cm sq tablet). Professor Sinha is also the co-founder of Project Prakash, an NGO which helps in correcting congenital cataract in children. A certain portion of the proceeds from the sale of this pendant will be donated towards the project.
Tanishq jewellery, from the Tata Group, has been synonymous with superior craftsmanship, exclusive designs and guaranteed product quality. It has built for itself the envious reputation of being the only jewellery brand in the country that strives to understand the Indian woman and provide her with jewellery that meets her traditional and contemporary aspirations and desires.
