Factor 001 - World Most advanced Bicycle Unveiled

A high performance bicycle, created and built by motorsport precision engineering specialists, BERU f1systems, will be revealed at the launch of the Science Museum's new free exhibition 'Fast Forward: 20 ways F1TM is changing our world' next week (March 11th). Factor 001 - a ground-breaking training tool combining innovative design and advanced electronics - promises to challenge the way athletes and serious enthusiasts use the bicycle and undertake fitness training
.

Factor 001 is the result of a creative project to explore the transfer of design approaches, technology and materials from Formula One (where BERU f1systems is a supplier of various components such as electronics and composites to every team) to mankind's most enduring invention. The bike is a lightweight (under 7 kg including all equipment) carbon fibre monocoque structure, designed using the same powerful modelling and analysis software used to build Formula One cars. The on-board computer and performance monitoring system, incorporating various motorsport-grade sensors, a GPS and a radio transmitter, are integrated into the handlebars and throughout the bike. Factor 001 boasts what are believed to be many firsts for the cycling world:

� Multi-channel electronics package which provides unique ergonometric data collection, logging and analysis capabilities; can correlate biometric data from the rider, physical force data from the bike and environmental data; developed with feedback from professional athletes.
� Carbon ceramic brakes provide endless, exact braking performance at any temperature.
� Almost all original parts; key components designed and manufactured in-house from Formula One-grade materials.
� Fully integrated structure using BERU f1systems' Wire-in-Composite patented technology; load sensors, wiring, batteries, sensors, control cables and lines for the hydraulic braking system are all fully integrated into the composite during construction, to give unparalleled efficiency and durability with a clean, uncluttered appearance.
� Twin-spar frame reduces sideways frame flex and preserves rider comfort.
� 8-spoke monocoque composite wheels deliver high lateral stiffness and robustness for everyday use.
� Bespoke made-to-measure frame (to within 1mm); each customer to experience Formula One-style
�seat fit' process.

'I am very pleased that what started as a clean sheet' design exercise to showcase our expertise in composites and electronics has delivered such a beautifully styled, scientific training device,' says John Bailey, managing director of BERU f1systems. 'Athletes and their trainers now have access to performance enhancement capabilities that are the norm in top-level motorsport, and individuals interested in an exclusive, high end, differentiated bicycle now have a serious alternative.'

Factor 001 will appeal to professional and semi-professional athletes competing at the highest levels in cycling and other sports; as well as personal trainers, fitness camp organisers, and affluent fitness training enthusiasts. One of the key benefits of the bike for riders is its ability to collect laboratory-quality data, while being ridden outdoors. BERU f1systems is already in talks with various sporting bodies about future applications of the data measurement software. Factor 001 is available to order from BERU f1systems now. Pricing will start at under 20,000 while the full version with the software package will cost in excess of 20,000.

Most Balloons Deflated in One Minute by Activia Argentina

On Sunday, 8 March, within the framework of the International Women’s Day, Activia, a well known yoghurt which helps to reduce the abdominal swelling and to regularize the slow transit, celebrated alongside thousands of women in attendance, its new campaign “Deflate yourself with Activia” with a large deflating of balloons as a symbolic way to commemorate this day.

It was one minute, where all women present gathered to this impressive deflating of purple balloons.

At 19.00, Guinness World Records Adjudicator, Carlos Martinez, announced that a new record had been officially set, with 9,678 balloons deflated in less than one minute.

This record became then a donation. Activia donated in this same event 10,000 Kgs. (22,046 lbs) of powdered milk to the Fundación Banco de Alimentos, which helps people by asking, storaging, and distributing food amongst more than 480 organizations around all Argentina.

Longest Marathon Giving Speeches by Team Mexico

From Friday 27 February to Sunday 1 March, in Guadalajara, Jalisco, Mexico and proposed by Toastmasters International, a 90 years old organization committed to improve the communication and leadership skills, it was presented a record attempt validated by Guinness World Records for the longest marathon giving speeches, in the framework of the celebrations of Guadalajara anniversary.

This project was joined enthusiastically by Mar Adentro de Mexico, a civil organization from Guadalajara focused on promoting the culture of debate amongst the Mexican youth.

The proposal was also backed by the Culture Commission of Guadalajara Town Hall and approved by the plenary. Toastmasters and Mar Adentro contacted Guinness World Records with their idea with unlimited number of participants could be created.

The minimum requirement set from Guinness World Records was a 24 hours event, however the organizers wanted to set a more difficult mark, and from the first moment they aimed to surpass the 72 hours goal.

The rules for this record establishe

d from Guinness World Records state that every speech should last at least 5 minutes and only pauses of 30 seconds as a maximum between speeches are acceptable.

A total of 458 speakers: Toastmasters from Guadalajara and coming from other Mexican states, university students belonging to Mar Adentro and citizens in general participated in the attempt. And due to the fact that the event took place in a public place, el Parque de la Revolucion, the event generated a huge interest for public in attendance.

On 27 March one of the participants was the Major of Guadalajara himself.

From Saturday, Guinness World Records Adjudicator Carlos Martinez was present in Guadalajara so he could confirm, right after the conclusion of the event, that a new record had been set, with an official time of 72 hours, 45 minutes and 57 seconds.