Shortly after the start of Shave India Motion three, Gillette, has achieved but one more milestone by taking the success to the next degree. Shave India Motion 3, nowadays, witnessed 150 couples coming together at a widespread venue to engage in a shaving activity to break the world-record for your World’s Largest Shaving Lesson - Gillette Shave Sutra.
Gillette Mach3 Turbo Sensitive arrived on board to support the Shave India Movement 3, subsequent the results of a Nielsen survey, revealing the preference for the clean-shaven look by a vast majority of Indian ladies. The motion kick-started earlier in January, together with the Quit Prickly Men’s Stubble campaign supported by top Bollywood divas Preity Zinta, Neha Dhupia and Malaika Arora Khan. Quit Prickly Men’s Stubble is 1 of a type movement started by like-minded ladies to tell men that their stubble is prickly for women plus they require to obtain rid of it by shaving Every day.
To add momentum to the campaign, Bollywood actors Arjun Rampal & Malaika Arora Khan arrived towards the rescue of Indian men by solving the eternal mystery of - What Females Want and that was clearly clean-shaven and well-groomed guys.
Gillette Shave Sutra - World’s Biggest Shaving lesson saw 150 guys getting the ‘perfect shave’, helping them to search and feel their best. These males along with their partners, all supporters of the Gillette Mach3 Turbo Delicate, Shave India Movement 3, gathered in an attempt to create a document for the world’s Biggest Shaving Lesson - Gillette Shave Sutra in the Guinness Book of World Records, Limca Book of records and India Book of Records.
Actor Arjun Rampal, the new brand ambassador of Gillette said, “The Gillette Mach 3 Turbo Sensitive, Shave India Motion three generated phenomenal response from the masses. The Gillette Shave Sutra is a fitting reply towards the cry from large sections of ladies asking males to Quit Prickly Men’s Stubble. We want partners to start enjoying shaving with each other and making it additional fun. Clearly, shaving is no longer a chore. This is a great moment for India with so many couples having gathered here nowadays to signify that males should get rid of their stubble and sport the clean-shaven look.”
Commenting on her assistance to Shave India Motion 3, actress Neha Dhupia, said, “Women find the act of shaving their guys alluring. With this movement, Gillette has put forward a unique thought that shaving can be made a fun activity that both partners can engage in and enjoy together. With the overwhelming good results of the campaign, I see additional and additional guys stepping forward to shave and be extra thoughtful towards the needs of their women. The Nielsen survey highlighted that 89% men agree that Sensitive skin needs a delicate shave. I am glad that Gillette has launched the Mach three Turbo Sensitive at an affordable price of Rs 125/-, for guys with delicate skin who can now shave each day even on the extra sensitive areas of their face”.
Speaking on this historical occasion that is poised to go down in the world-record books, Sharat Verma, Marketing Manager, Gillette India Limited, said, “Today is truly an incredible moment as Gillette is all set to create the shaving world-record but again this year. Gillette has always believed in enabling men to look and feel their best and the launch of the Gillette Mach3 Turbo Sensitive razor at Rs 125 is a step in that direction. Mach three Turbo sensitive is backed by excellent research and technology that provides consumers with delicate skin a close and comfortable shave with less irritation, even on the most delicate areas of the face - including the neck and jaw line. It makes shaving effortless”
Gillette Mach three Turbo Sensitive Shave India Movement 3 would not have achieved the good results it has without support from renowned celebrities like R Madhavan, Tisca Chopra, Samir Soni, Anchal Kumar, VJ Bani, Radhika Pandit, Shruti Seth, Danish Aslam and Niketan Madhok, Rhea Saran etc, who played a key role in influencing much more and additional consumers to join this movement.
