One of the leading insurance companies, Max New York Life Insurance stated that, it has earned its place in the Guinness Book of World Records for creating the `World's largest umbrella'.
Largest Umbrella has 54 feet diameter and 32 feet height, the collapsible umbrella is almost as wide as the dome of Taj Mahal and as high as a 3 stories building while it can shelter around 200 people.
To construct Largest Umbrella in the world, 20 people worked for 24 days which was unveiled on 14 August 2010 at Ishanya Mall in Pune.
Chief Marketing Officer, Max New York Life Insurance, Ms. Anisha Motwani, stated “they are happy with this recognition and the largest umbrella in the world justifies Max New York Life's tagline line of Karo Zyaada Ka Iraada”, “it indicates protection from uncertainties of weather, just like life insurance that offers protection from uncertainties of life”, she added.
Anisha described, “Though, this ground-breaking idea was undertaken as a part of their efforts to build higher visibility for the Max New York Life brand whereas in order to make it one of the most admired brands in India, they will carry on working on similar high impact programs.”
Previous world record holder Sun City Umbrella Ind. Ltd from Jin Jiang city, Fujian Province, China had created umbrella with 53 ft 2 inches in diameter and 31 ft 6 inches height in 2005.