James Cameron is the man. Not only is he the director of the biggest box office earner ever, he is the director of the two biggest box office earners ever. Titanic, and now Avatar. The dude is a box office wizard, and now IMAX is enjoying some of the profits. Make that another record that the film has helped break...IMAX Loves Avatar Box Office
IMAX Corporation and Twentieth Century Fox today announced that James Cameron's Avatar continued its record-breaking box office run over its third weekend, grossing approximately $8.7 million from 179 IMAX theatres domestically from January 1 through January 3, 2010. The film registered more than 12% of the film's total domestic gross of $68.3 million during that period on less than 3% of the screens, driving the domestic IMAX box office to date to approximately $47.1 million.
The IMAX international release grossed more than $4.0 million from 71 IMAX screens during the weekend, an 11% increase over last weekend. Avatar also posted a record-breaking international single day on Saturday with $1.425 million. The worldwide IMAX box office total for Avatar is estimated to be $67 million as of the end of day Sunday, January 3, 2010.
