THE WORLD’S largest beach towel was unveiled in Protaras on Sunday, securing a place in the Guinness Book of World Records.
Covering a total distance of 1,990 square metres, the towel measures 64.2 metres in length and is 31 metres wide.
It took the efforts of 40 people to lay down the 1,055kg beast onto the white sands of Fig Tree Bay, under the watchful eye of a Guinness representative.
The event was organised by Aeolos Travel and bookcyprus.com, in co-operation with Paralimni Municipality.
“Being a tourist destination, we wanted to promote the island and do something connected with sun, sea and sand,” Aeolos Sales and Marketing Executive Maria Procopiou told the Mail yesterday.
“Paralimni Mayor Andreas Evangelou offered the beach to us free of charge, and I would like to thank him as it is very difficult to get permission to stage an event like this on a blue flag beach,” she said.
As part of the overall entertainment, there were also two live bands and dancing shows to keep the estimated 2,500 people present entertained.
The towel is made of 100 per cent cotton, with 30 million metres of thread used in its construction.
It was manufactured in both Cyprus and China and assembled by the Covotsos Boutique in Limassol over 18 days.
“To add a little humour, there is even a washing label sewn in,” said Procopiou, adding that the towel is blue in colour and features the bookcyprus.com logo.
Once the new world record is officially registered by Guinness, the towel will be cut into small pieces and will be sent by mail to every person who took part in the project - including tourists who left their names and addresses at a special stand set up by the municipality.
The previous Guinness world record was set in Hermosa Beach, California, in June 2006 with a towel measuring 48 metres long and 23 metres wide
Commenting, the Mayor of Paralimni said that the event had been a great publicity coup for Cyprus, gaining worldwide attention.
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