McDonald's, a worldwide Olympic partner for the Beijing Olympics, mobilized the world's largest cheering team for the Beijing Olympics on Wednesday.Chanting the slogan "Wo jiu xihuan Zhongguo ying," which roughly translates to "I love it when China wins," over 1,200 young people selected from a nationwide campaign danced in unison for five minutes at the National Olympic Sports Center, setting a Guinness world record. The activity was intended to boost pre-Games enthusiasm.
The company said the slogan has become popular among its 50,000 employees in China, and that will be helpful in spreading Olympic passion to more customers.
Over one million people have responded to McDonald's campaign to cheer for the Beijing Olympics since December 2007. Five were chosen as leading members of the cheering team.
The director of BOCOG's Marketing Department, Yuan Bin, and a number of famous Chinese athletes, including Gao Min, Hu Jia, Yang Ling and Mo Huilan, took part in the activity. Yuan said it is evident that more people are emulating McDonald's efforts to root for the success of the Olympics.
The director of BOCOG's Marketing Department, Yuan Bin, and a number of famous Chinese athletes, including Gao Min, Hu Jia, Yang Ling and Mo Huilan, took part in the activity. Yuan said it is evident that more people are emulating McDonald's efforts to root for the success of the Olympics.
