A contest sponsored by an Indian radio station asked participants to literally bond with their cars to win a new Hyundai i10.
A slate of 24 contestants, rigorously screened through medical tests and counselling sessions, competed for the prize. The contestants stood on one foot while placing a palm on the vehicle. They had 10-minute breaks after the completion of each hour.
The contest, known as Chipak ke Jeeto (Stick and Win), was billed as the "biggest endurance test of all times" by organizer BIG 92.7 FM.
Contests were hosted simultaneously in several Indian cities with the winner of each event driving home in a new car.
The three-day nail-biter concluded at 72 hours and 50 minutes as Raj Dongre of Mumbai grabbed the keys to the vehicle and was entered into the Limca Book of Records, published by Coca-Cola India.
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