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The entire kurta weighs 800kg with each of its four buttons weighing 10kg each. The material used is 800 yards long while 450metres of thread has been used. It took a team of 50 hard-working professional tailors a period of 30 days to put together the kurta. The kurta will be the first of its kind to be certified by Guinness.
The team behind the project will also be catering to their Corporate Social Responsibility programmes and will go the extra mile by creating small kurtas from the bigger one to donate to young children at the Abdul Sattar Edhi Foundation Child Homes across Pakistan at the end of the campaign.
Procter & Gamble (P&G) Pakistan joined hands with known fashion designer Deepak Perwani who designed and embellished the kurta, while Gul Ahmed provided the fabric. At a glittering event held in Karachi to present the kurta, Perwani said that the kurta is the “largest selling commodity of Pakistan” and therefore achieving a record for it is “a perfect illustration of our culture.”