Guinness World Records has added an online community to its website to enhance interactivity and customisation for record holders and Guinness World Records fans. The new community is accessible via the Guinness home page.
The Guinness Word Records website receives more than 11 million visitors a year and numerous record claims each year. Through the new site, record enthusiasts can view and share new record attempts as they are submitted, without waiting for the annual publication. Visitors to the site, record holders, record aspirers and fans around the world, can post their videos, audio, photos and stories on the site.
The community is expected to enable current record holders to showcase their talents and aspiring record breakers to get recognised. Visitors can create their own profile page, read and write blog entries and upload media. As well as providing a platform for the existing and new record breakers and fans, the new site offers a forum to identify new record-breaking talent.
Alex Blum, CEO of KickApps, said: "Records and record breaking feats make for extremely viral and entertaining content. As one of the world's most recognised brands, Guinness World Records will extend its reach, and grow and increase engagement with its audience through the new online community. We expect that it will become one of the most active destinations of its kind on the web. KickApps is excited to have been selected to power the next phase of growth for the publication."
The site has been created and powered by KickApps, an on-demand social media platform. KickApps provides social media applications to web publishers and marketers. Its platform features applications including social networking, user-generated content, online video players and viral widgets.
Ryan Tunstall, IT and operations director for Hit Entertainment, said: "A user generated community is key to our new media strategy and core addition to the way we communicate with our consumers. We have been looking for the right partner who can provide a blend of best of breed technology and cutting edge functionality as we transition to a more web 2.0 model. KickApps is a strategic fit on all counts, with the addition of bringing knowledge of social media marketing best practices so we aren't diluting our brand values."
For Join official Guinness World Records Community click here for official website
http://community.guinnessworldrecords.com
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