A one-off women’s and men’s jewellery range made from materials that can be recovered from recycling mobile phones was unveiled by internationally renowned jeweller, Nic Cerrone and MobileMuster, the official recycling program of the mobile phone industry.Collaborating for the first time, Cerrone and MobileMuster have worked together to produce an exquisite jewellery range highlighting what you can do with materials that can be recovered from recycled mobile phones.
The range includes a men’s ring, cufflinks and necklace, and a women’s necklace, bracelet and earrings, which contain the equivalent amount of gold that would be recovered from recycling 8,700 mobile phones or mining between 20 to 25 tonnes of gold ore.
TV personality and former Miss Australia, Erin McNaught, and former Olympic swimmer, Michael Klim are also supporting the campaign by modeling the range to be auctioned online. Funds raised will be donated to Landcare Australia as part of the joint “Old Phones, New Trees” program with MobileMuster.
“We wanted to illustrate the value of recycling mobile phones and make the point that when you get a new mobile phone this year, you might also be getting the gold necklace you receive next Christmas,” said Rose Read, Manager of Australian Mobile Telecommunications Association’s (AMTA) national recycling program, MobileMuster.
“Over 90% of mobile phone materials are recoverable. This includes gold, silver, copper and other valuable resources that can be reused to create products like jewellery, stainless steel products, batteries and plastic fence posts,” Ms Read added.
Nic Cerrone, famed for creating jewellery worn by Hollywood stars such as Jennifer Lopez and Kirsten Dunst, says designing and creating the jewellery range for MobileMuster was an exciting challenge.
“I loved the idea of creating jewellery to demonstrate the importance of recycling. I’m passionate about the environment and protecting Australia’s scarce resources and minerals” said Mr Cerrone.
GraysOnline will be auctioning the pieces on behalf of MobileMuster and have also donated their services and all proceeds to Landcare Australia to support the “Old Phones New Trees” program.
Cerrone’s striking pieces contain gold, silver and copper and will be available to the highest bidder online at http://www.graysonline.com.au/ from 28 October to 12 November.
The public can view the jewellery range at Cerrone Double Bay during the auction period - 15 Cross Street, Double Bay, Sydney.
"The range is a creative way to show the importance of recycling old mobile phones, illustrates how these materials can be reused to create valuable and beautiful items, as well as reduce our demand on the earth’s natural resources,” said Brian Scarsbrick, Chief Executive Officer, Landcare Australia. MobileMuster
http://www.mobilemuster.com.au/
