Prolific and gifted, Uche Okonkwo is one of the pioneer Business Strategy Consultants in the luxury industry. Recently, she launched her first hardcover book Luxury Fashion Branding - Trends, Tactics, Techniques.
Intriguing world of luxury and fashion requires in depth understanding and equally deft scripting to put across one's views to readers across the world.
Uche has done it all, while handling this business of luxury and fashion. Her book focusses on key areas like consumer behaviour, retailing tactics, branding and marketing strategies, e business, business modeling, the new luxury, customization strategies and best and worst industry practices.
An industry that changes by trend, Uche presents a study which by and large, unravels business intricacies explaining luxury fashion branding phenomenon, through the years.
Intrestingly, three important subjects covered in the book : Digital luxury, Le new luxe, Customize me!, seems most appropriate in terms of content and coverage, in addition to other relevant sections of the book.
Equipped with MBA from Brunel University, London, she is a Doctorate candidate at Ecole Superieur de Commerce, Rennes, France where she also guest lectures.
She is the Director and Co-Founder of Luxe E.t.c., the pioneer Business Management Consultancy company specialized in the Luxury industry and its affiliated sectors.
With extensive cross-sector experience in Luxury Goods Management, Strategy & Management Consultancy, Commercial Aviation and Travel, Telecommunications and Academics, she is also the Editor of online luxury business magazine - Luxe-Mag.Com and The Luxury Business Series, a collection of business texts on Luxury, being written by luxury industry experts.
Luxury Fashion Branding, has a Foreword by James Ogilvy, Publisher of Luxury Briefing Journal and one of the most respected Opinion Leaders in the Luxury Industry.
Intriguing world of luxury and fashion requires in depth understanding and equally deft scripting to put across one's views to readers across the world.
Uche has done it all, while handling this business of luxury and fashion. Her book focusses on key areas like consumer behaviour, retailing tactics, branding and marketing strategies, e business, business modeling, the new luxury, customization strategies and best and worst industry practices.
An industry that changes by trend, Uche presents a study which by and large, unravels business intricacies explaining luxury fashion branding phenomenon, through the years.
Intrestingly, three important subjects covered in the book : Digital luxury, Le new luxe, Customize me!, seems most appropriate in terms of content and coverage, in addition to other relevant sections of the book.
Equipped with MBA from Brunel University, London, she is a Doctorate candidate at Ecole Superieur de Commerce, Rennes, France where she also guest lectures.
She is the Director and Co-Founder of Luxe E.t.c., the pioneer Business Management Consultancy company specialized in the Luxury industry and its affiliated sectors.
With extensive cross-sector experience in Luxury Goods Management, Strategy & Management Consultancy, Commercial Aviation and Travel, Telecommunications and Academics, she is also the Editor of online luxury business magazine - Luxe-Mag.Com and The Luxury Business Series, a collection of business texts on Luxury, being written by luxury industry experts.
Luxury Fashion Branding, has a Foreword by James Ogilvy, Publisher of Luxury Briefing Journal and one of the most respected Opinion Leaders in the Luxury Industry.
Luxury Fashion Branding is published by Palgrave Macmillan (London, New York, Hong Kong) and is distributed worldwide through major bookstores.
For more information and to order to buy Book visit http://www.luxuryfashionbranding.com/
