Recently i have visit website bazaarvoice.com - There have been a number of studies conducted spotlighting the latest in digital Word of Mouth. Here are a few facts that have been brought to light.
According to the survey, 92.5 percent of adults said they regularly or occasionally research products online before buying them in a store. (BIGresearch)
Trust in "a person like me" increased from 20% to 68% from 2003 to 2006. (Edelman)
Lists "word-of-mouth" atop the influences that sway decisions cited by 71% of respondents. (The New York Times)
Consumers trust friends above experts when it comes to product recommendations (65% trust friends, 27% trust experts, 8% trust celebrities). (Yankelovich)
The average 1970s city dweller was exposed to 500 to 2,000 ad messages a day. Now it's 3,000 to 5,000. (USA Today)
In 2005, MTV viewers had to put up with 21% more prime-time commercials per hour than in 2004, says TNS Media Intelligence and media firm MindShare. (USA Today)
Advertising is so ubiquitous that it's turning people off, it's desensitizing people to the message, says Rance Crain, Editor-in-Chief of Ad Age. (USA Today)
75% of people don't believe that companies tell the truth in advertisements. (Yankelovich)
91% of moms prefer brands that other moms have recommended (Marketing VOX, October 2006)
67% of moms would rather talk to a peer than hear from a celebrity about products (Marketing VOX, October 2006)
Just 20% of mothers say advertisers connect with them (Marketing VOX, October 2006)
86% of moms make online purchases (Marketing VOX, October 2006)
A recent consumer survey by the JC Williams Group, ranked consumer content as the #1 aid to a buying decision, cited by 91% of respondents (JC Williams Group, 2006)
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